Training

Proudest achievements in training? My long running training courses. Above are my 2024 Students for Excellence in Smart Strategy ( now with added AI smarts) which I have run and constantly developed over a decade.

15 Years ago I first designed a learning programme now called The Diploma in Insight, Creativity and Communication for Alliance of Independent Agencies. In partnership with AIA and my fellow tutors it has been constantly refined and developed into (the feedback attests) the best introductory course for people in creative agencies

Both of these courses are available through AIA on this link

Behaviour Science: a passion. In 2007, my business partner, Janet Grimes, and I designed The Big Thinkers Programme for UK government (COI) and worked with one of the stars of the discipline- Richard Thaler(a future Nobel prize winner). Our programme was both timely and popular. It introduced a generation of civil servant to systematic thinking about behaviour science and the planning of large scale societal behaviour charge. The thinking is captured in a book- Government Communications and Behaviour Change published by The Government Communications Network (GCN)

My behaviour science programmes. In partnership with Phil Barden ( author of an excellent book – Decoded- about the application of Behaviour Science to marketing and communication) I run a module as part of APG’s Essentials program. Essentials is I believe the best introductory course for strategists. The Link is here

Behaviour Science can change your life is the title of a new course I have run this year for the first time for my old friends at Ignis. They loved it so much i am going to run it for them again. Its about everything- from how you see the world, to how to conduct your personal life ,to doing better work for your clients and much else besides.

This is just a selection of my courses: do get in touch to find out more. I also enjoy creativing bespoke courses. In recent years i have done so for Samsung, Booking.com and Amazon

How it all began. 20 years ago I published a book wrestling with the early impact of the digital revolution (see cover below). It got translated in to several languages and it took me round the world – speaking at conferences and running my first training seminars. For me it was a new beginning and for the APG, who commissioned the book, it was the start of them becoming a publishing powerhouse in the fields of creative thinking and effectiveness. I have by now run 100s of courses for Brand Owners and their Creative Agencies in every continent in the world bar Antartica. Below I am in Brazil for Unilever in 2006 running The Media Creativity Workshop and right the book that started a new career (after my last job in advertising running a WPP creative agency.)