Me

I am a strategist, trainer and writer, who has had three careers.

In advertising,I was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking

I took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. ( “The Communications Challenge” APG 2004)

Then I focussed on design thinking and the application of Behavioural psychology to behaviour change. I was Non-executive Planning Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and helped set up an Innovation team at Google (called The Zoo).

I teaches courses for strategists and brand owners in the UK and internationally- and most recently, of course, I have been trying to master how to do this well on Zoom

Please do get in touch

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