I am a strategist, trainer and writer, who has had three careers.
In advertising, I was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking
I took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. ( “The Communications Challenge” APG 2004)
Then I focussed on design thinking and the application of Behavioural psychology to behaviour change. I was Non-executive Planning Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and helped set up an Innovation team at Google (called The Zoo).
I teaches courses for strategists and brand owners in the UK and internationally.
Recently I have backed Chimnie – which will revolutionise the property market