I have published 100s of articles about marketing, brands, tech’, trends and communication. Here is a selection that (might just) stand the test of time. They are all 5-minute reads
What is not going to change. There is more continuity that radical change in marketing and advertising in spite of the tech dynamic .I speculate about on what will not change ( or not fundamentally) https://aurora.dawn.com/news/1145198
Is futurology a waste of time? I look back at what the brainy types at The Economist were predicting 25 years ago. Some surprises, vague outlines of the future and a much hyped revolutions that never really happened https://aurora.dawn.com/news/1144996
How cuteness conquered the world. Inspired by a recent trip to Japan I explain how “kawaii” became a global branding phenomenon with the likes of Hello Kitty. I both anatomise the psychological power of cute and touche on the dark side of cuteness https://aurora.dawn.com/news/1145071
The power of the open questions. How asking open questions and really listening are superpowers that can give you insight and influence ( and even lead to a happier life) https://aurora.dawn.com/news/1144690
Selling to the impatient generation. Todays younsters are the most demanding yet, their expectations shaped by “have it now” tech’ and being cash strapped. Your smartest move might just to be try to satisfy these most demanding of consumers- it may just future proof your brand. https://aurora.dawn.com/news/1141099
joinedupthink 