A black swan if ever i saw one

Just when you think that you have got costs down and your airline inching back to profitability the cruelest of black swans comes along…. and to make matters worse you have no idea how long it will last

No amount of foward planning predicts it

Published by joinedupthink

Strategist, writer and teacher. Ex Ogilvy and ex Google. I am currently working on a start up called Chimnie, which will revolutionise the property market

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