Two new training courses for MAAG

We are all Zoomers now. I have been working with MAAG to design new, shorter courses for ” the new normal” Here they are- Book now at MAAGs website These are short, interactive, with inspiring examples and deliver jargon free planning and idea generation methods. You can use these methods by yourself or with colleaguesContinue reading “Two new training courses for MAAG”

Will the facebook ad ban make a difference ?

No question, “stop hate for profit” has put Facebook’s practices in focus. But will it effect a fundamental change? Aurora asked me for an opinion: view . ( see link) I am not optimistic. I hope I am wrong. A wider understanding of Facebook internationally (and how surveillance capitalism works) indicates that its real vulnerabilityContinue reading “Will the facebook ad ban make a difference ?”

We have all gone Zoomtastic

Back in February, European marketers, creatives and strategists from Amazon joined me in London for a new training course called Insights Inspiration. I had co-designed it with Laura Downey and Alexa Caldecott across several enjoyable and animated meetings in small rooms at Amazon HQ near Liverpool Street. The commissioner of the project was Mark WillockContinue reading “We have all gone Zoomtastic”

Should Sir Kier Starmer have called for the sacking of Dominic Cummings ?

It must have felt “strong” and “decisive” and a thoroughly good thing in the bear pit of Westminister- but I am not so sure it was “a good look” when it comes to the general public. Before I say why, let’s be guided by the science – this is compulsory in all briefings these days,Continue reading “Should Sir Kier Starmer have called for the sacking of Dominic Cummings ?”

In praise of retro marketing: it’s thoroughly modern

I saw these packs in M&S yesterday. Boy, do the Brits like to hark back to their ” finest hour ” (c. W. Churchill) , when a crisis hits. The Queen was at it in her broadcast to the nation.  Has there ever been as better brand name than “Spitfire” ? I don’t think so.Continue reading “In praise of retro marketing: it’s thoroughly modern”

After the crisis, the reckoning

How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard. A famous poster, headlined “What did you do in the war daddy?”, was designed to shame men into volunteering for the army during world war one. It could be adapted inContinue reading “After the crisis, the reckoning”

Will your brand be blind-sided by cultural change in 2020?

My copy of The Economist now comes in a see through non-plastic wrapper that is “100% compostable” and can be “put in the food waste bin”. An example of “leadership thinking” you might think (from a brand that prides itself on foresight) But, in truth, The Economist had no choice but to make this changeContinue reading “Will your brand be blind-sided by cultural change in 2020?”