was the big idea of this year’s Marketing Society conference. It proved an inspirational platform. A great conference theme- credit must go to new CEO Gemma Greaves and her team. This being an individualistic culture (and age) stories were often told as personal triumphs over fear, especially in extreme sports (a big theme of theContinue reading “Brave”
Category Archives: Strange
Strange yet familiar
Couple more of my favourites from this excellent show at The Barbican
How Getty could have predicted Trump and Sanders
Getty sell their images to agencies who are designing campaigns and so what buyers search for reveals something of the zeitgeist.Agency creative teams have well developed instincts for what is fresh and current. Forget the focus groups, analyse Getty search tends. “Stand out from the crowd”,”rebellious” and “bold choices” have spiked in search on theirContinue reading “How Getty could have predicted Trump and Sanders”
Thoughts at Frieze art fair: artists can be as predictable as admen
Some – like Tracy Emin, Damian Hurst and GIlbert&George- have been in ad business for while. Their styles are so distinctive you know them immediately like a pack of Persil. They have mastered the art of effective branding – with “added value” prices to match At modern art shows the same ‘big’ themes come upContinue reading “Thoughts at Frieze art fair: artists can be as predictable as admen”
The hidden talents of John Prescott
Spotted in Chengdu- another insight into JP Until now this facet of JPs personality has remained hidden-that of Panda cuddler and Panda calmer JP’s image is just one of many on the wall of the Panda research centre near Chengdu, which feature the great and the good from all around the world- each one holdingContinue reading “The hidden talents of John Prescott”
No words necessary. A perfect example of visual storytelling.
Spotted in Vienna this week as I walked from my hotel to a restaurant. This a perfect example of visual storytelling with a clear promise
kittens and coffee, innovation of the week surely..
Innovation of the week as reported in The Guardian weekend mag by Lucy Mangan “Many urban Japanese live stressful lives in apartments too small to allow them to keep their own pets, so cafes have started to spring up that supply kittens to play with while you are drinking your coffee and eating your cake” This neatlyContinue reading “kittens and coffee, innovation of the week surely..”
Business card with the bill
This one surprised me at a restaurant in Bucharest recently- a card advertising the services of a the local Philip Marlow, presented with the bill. Sets you thinking if this is an underused advertising medium. Perhaps it should have been “integrated” with the “washroom ad” in the same restaurant/bar warning me about STDs- maybe notContinue reading “Business card with the bill”
A black swan if ever i saw one
Just when you think that you have got costs down and your airline inching back to profitability the cruelest of black swans comes along…. and to make matters worse you have no idea how long it will last
Fantasy Austrian Clothing in Kitzbuhel
The window display of Der Nacht Der Tracht. A destination shop if ever there was one with a style of clothing that you will not find elsewhere. It is as if Austrians had decided to dress up as milkmaids and farmers in a Hansel and Gretel story. If you remake The Sound of Music asContinue reading “Fantasy Austrian Clothing in Kitzbuhel”