V&A toilets go for a Thaler style nudge

As first reported by Richard Thaler in Nudge-an experiment at a Dutch airport toilet showed that if you put a picture of a fly in the urinal there is less spillage- men can’t help aiming at targets apparently, unless that is you are the England football team in which case you are preoccupied with other things…

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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