A charity supermarket. Surely an idea whose time has come. Another example of innovation in the circular economy
Category Archives: Behaviour change
Hot in 2022: Why the circular economy will grow, everywhere
Hot in 2022: The Circular Economy
Behaviour Science: why governments loved it and why it has been slower to take off in the commercial world
Reflections of 12 years of involvement with Behaviour Science – a conversation with Kimberley Ferguson of BHF
The Marie Kondo phenomenon
My meditations and explanation of her success – Just published in Aurora Page 40
The uses of behavioural economics- a primer for those new to it
I have spent about a decade working on the application of BE to behaviour change/running courses on it ( since doing work for UK govt via the late lamented COI). This piece (published first in Aurora) offers a basic briefing on its application to communications. Key thought in a 100 words or less: we deludeContinue reading “The uses of behavioural economics- a primer for those new to it”
THE BIG TENSION- the insight behind successful brands today
(This article was first published in Directory – and is reproduced with their kind permission) Son (25) and daughter (23) have returned home after university: the perfect opportunity for this planner for some close-up observation of two millennials with their always- to-hand smartphones and dirty, untidied bedrooms. I pause at this point to give someContinue reading “THE BIG TENSION- the insight behind successful brands today”
A tale of pickles, puppet shows and Punjabi wrestling
Memories of my recent visit to Karachi and Lahore, at the invitation of Pakistan Advertisers Society, to run my seminar “Brand Building in the digital age” This piece has just been published in the latest issue of Market Leader and is reproduced with their kind permission. Article hereSaunders Plus pics of “The welders”,”The landlord”, andContinue reading “A tale of pickles, puppet shows and Punjabi wrestling”
Are you about to be thrown out of work by AI ?
Tech evangelists are all wide eyed and excited about it, promoting the idea of super-fast disruptive change just round the corner. I am not so sure – my latest on how fast change really is,just published in Aurora
Bad leaders and their impact
Was the theme exposed and discussed in a new style seminar (called Bad leader) that has been launched by the Marketing Society’ new CEO, Gemma Greaves. 50 or so society members sat in the round in a session moderated by leadership expert and coach Steve Radcliffe. Two people shared stories of being on the receivingContinue reading “Bad leaders and their impact”
Predictions you can make with confidence (1st of a series)
We will be eating a lot of fruit and veg in the next 10 years The forces that will make even more of us “demi-veg” (or even vegetarian) are a powerful combination of the personal, environmental and economic. Plus, anything that Jamie Oliver champions is likely to go mainstream. “I’m going vegetarian 3 timesContinue reading “Predictions you can make with confidence (1st of a series)”