The uses of behavioural economics- a primer for those new to it

I have spent about a decade working on the application of BE to behaviour change/running courses on it ( since doing work for UK govt via the late lamented COI). This piece (published first in Aurora) offers a basic briefing on its application to communications. Key thought in a 100 words or less: we deludeContinue reading “The uses of behavioural economics- a primer for those new to it”

THE BIG TENSION- the insight behind successful brands today

(This article was first published in Directory – and is reproduced with their kind permission) Son (25) and daughter (23) have returned home after university: the perfect opportunity for this planner for some close-up observation of two millennials with their always- to-hand smartphones and dirty, untidied bedrooms. I pause at this point to give someContinue reading “THE BIG TENSION- the insight behind successful brands today”

A tale of pickles, puppet shows and Punjabi wrestling

Memories of my recent visit to Karachi and Lahore, at the invitation of Pakistan Advertisers Society, to run my seminar “Brand Building in the digital age” This piece has just been published in the latest issue of Market Leader and is reproduced with their kind permission. Article hereSaunders Plus pics of “The welders”,”The landlord”, andContinue reading “A tale of pickles, puppet shows and Punjabi wrestling”

Bad leaders and their impact

Was the theme exposed and discussed in a new style seminar (called Bad leader) that has been launched by the Marketing Society’ new CEO, Gemma Greaves. 50 or so society members sat in the round in a session moderated by leadership expert and coach Steve Radcliffe. Two people shared stories of being on the receivingContinue reading “Bad leaders and their impact”

Predictions you can make with confidence (1st of a series)

  We will be eating a lot of fruit and veg in the next 10 years  The forces that will make even more of us “demi-veg” (or even vegetarian) are a powerful combination of the personal, environmental and economic. Plus, anything that Jamie Oliver champions is likely to go mainstream. “I’m going vegetarian 3 timesContinue reading “Predictions you can make with confidence (1st of a series)”

“Knowing what’s important”

Was how Charles Handy defined “wisdom” at a recent event- it has stayed with me It is particularly needed at the moment – as many in marketing are transfixed by new technologies and have persuaded themselves of two things a) change is pervasive and b) change getting quicker. This second statement has been taken axiomaticContinue reading ““Knowing what’s important””

My favourite Christmas campaign is not John Lewis

The Columbian govt used Christmas trees to persuade FARC guerrillas to give up the fight.Nine 75-foot trees along paths the insurgents used were decorated them with Christmas lights and a message encouraging them to come home. The operation was deemed a success; 331 guerrillas demobilized while the campaign was active, a 30% increase from theContinue reading “My favourite Christmas campaign is not John Lewis”