It must have felt “strong” and “decisive” and a thoroughly good thing in the bear pit of Westminister- but I am not so sure it was “a good look” when it comes to the general public. Before I say why, let’s be guided by the science – this is compulsory in all briefings these days,Continue reading “Should Sir Kier Starmer have called for the sacking of Dominic Cummings ?”
Tag Archives: Boris Johston
What Boris should do about The Conservative party brand
Just published by the UK marketing society: how the PM ( and Dominic Cummings) can make the party one that people want to vote for