Most old brands are encumbered by legacies of bad practice – but for a few, newer challenger brands, there is an opportunity to transform those categories with particularly dire track records.
Category Archives: brands
My top tips on making procurement work for you
My reflections on how to make the best of procurement
What can Snow White teach us?
This is my fourth recession. I don’t think Rishi Sunak can prevent an even darker employment picture after the end of the furlough schemes. And there is a pattern. So, perhaps you will give me a hearing. Some things have radically changed this time round. Covid has produced different winners and losers. The dynamic ofContinue reading “What can Snow White teach us?”
After the crisis, the reckoning
How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard. A famous poster, headlined “What did you do in the war daddy?”, was designed to shame men into volunteering for the army during world war one. It could be adapted inContinue reading “After the crisis, the reckoning”
What Boris should do about The Conservative party brand
Just published by the UK marketing society: how the PM ( and Dominic Cummings) can make the party one that people want to vote for
Harry and Meghan – why and what next?
I was asked by Aurora- Pakistan’s leading journal about marketing, brands and advertising for a view on what Harry and Meghan should do. Here it is
Why politicians get so angry about Dominic Cummings
I am becoming one of those people who shouts at the TV screen. (I suppose it was inevitable – it comes with age along with hair sprouting unattractively from ears and nose and busy eyebrows. I haven’t developed the full Denis Healey – but i can see the direction of travel). My ire is aimedContinue reading “Why politicians get so angry about Dominic Cummings”
What will Facebook do next ?
Scandal ! ( click/share), Shock ! (click/share), Outrage !!( click/share), Anger !**! (click/Share) This is how Facebook grew its audience very fast and sold lots of ads over the past few years. It became, as the jargon has it, ” a publishing platform” and exercised the minimum possible control on what got posted lest itContinue reading “What will Facebook do next ?”
Why all marketers should get out of the office more
A show all marketers should see is Martin Parr’s photos at the National Portrait Gallery If only to see the original artwork for the excellent “Oneness” idents for BBC 1, a fine example of that classic thing – a great creative idea executed in a fresh way. The idea – like the best ideas –Continue reading “Why all marketers should get out of the office more”
The Marie Kondo phenomenon
My meditations and explanation of her success – Just published in Aurora Page 40