What can Snow White teach us?

This is my fourth recession. I don’t think Rishi Sunak can prevent an even darker employment picture after the end of the furlough schemes. And there is a pattern. So, perhaps you will give me a hearing. Some things have radically changed this time round. Covid has produced different winners and losers. The dynamic ofContinue reading “What can Snow White teach us?”

After the crisis, the reckoning

How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard. A famous poster, headlined “What did you do in the war daddy?”, was designed to shame men into volunteering for the army during world war one. It could be adapted inContinue reading “After the crisis, the reckoning”

Why politicians get so angry about Dominic Cummings

I am becoming one of those people who shouts at the TV screen. (I suppose it was inevitable – it comes with age along with hair sprouting unattractively from ears and nose and busy eyebrows. I haven’t developed the full Denis Healey – but i can see the direction of travel). My ire is aimedContinue reading “Why politicians get so angry about Dominic Cummings”

What will Facebook do next ?

Scandal ! ( click/share), Shock ! (click/share), Outrage !!( click/share), Anger !**! (click/Share) This is how Facebook grew its audience very fast and sold lots of ads over the past few years. It became, as the jargon has it, ” a publishing platform” and exercised the minimum possible control on what got posted lest itContinue reading “What will Facebook do next ?”

Why all marketers should get out of the office more

A show all marketers should see is Martin Parr’s photos at the National Portrait Gallery If only to see the original artwork for the excellent “Oneness” idents for BBC 1, a  fine example of that classic thing – a great creative idea executed in a fresh way. The idea – like the best ideas –Continue reading “Why all marketers should get out of the office more”

The psychological trick all politicians should know

What do all the following have in common ? Love it or hate it (Marmite) Probably the best lager in the world (Carlsberg) and this famous ad for VW: They are all highly successful examples of the pratfall effect    which is this:- Displaying weakness increases empathy and like-ability. Imperfection and making mistakes are the stuffContinue reading “The psychological trick all politicians should know”

The uses of behavioural economics- a primer for those new to it

I have spent about a decade working on the application of BE to behaviour change/running courses on it ( since doing work for UK govt via the late lamented COI). This piece (published first in Aurora) offers a basic briefing on its application to communications. Key thought in a 100 words or less: we deludeContinue reading “The uses of behavioural economics- a primer for those new to it”