how to write advertising copy that people don’t mind reading

Robert Levenson ( legendary DDB copywriter) was asked how he wrote such good copy for ads

I like his answer-

“I always started by writing ‘Dear Charlie’, like writing to a friend. And then I would say what I had to say, and, at the end I would cross out ‘Dear Charlie’, and I was alright”

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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