A show all marketers should see is Martin Parr’s photos at the National Portrait Gallery If only to see the original artwork for the excellent “Oneness” idents for BBC 1, a fine example of that classic thing – a great creative idea executed in a fresh way. The idea – like the best ideas –Continue reading “Why all marketers should get out of the office more”
Tag Archives: advertising
More from the insights treasure trove
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA) may be super hip, yet the thinking is classical. The brand found a fresh, simple and easy to understand emotional promise and dramatised it brilliantly – the ideaContinue reading “More from the insights treasure trove”
I think Chomsky is winning over Friedman right now
Two perspectives on consumerism, both true,taken from this great new show at V&A
The Anatomy of Humbug
is the title of a new book by Paul Feldwick about the history of thinking about how to create effective advertising. It is short, clearly written (as you would expect of PF) and full of fascinating stories. Any one in the biz should read it. Some of the things found interesting Many people inContinue reading “The Anatomy of Humbug”
how to write advertising copy that people don’t mind reading
Robert Levenson ( legendary DDB copywriter) was asked how he wrote such good copy for ads I like his answer- “I always started by writing ‘Dear Charlie’, like writing to a friend. And then I would say what I had to say, and, at the end I would cross out ‘Dear Charlie’, and I wasContinue reading “how to write advertising copy that people don’t mind reading”
What women really want
I was just going through old VHSs and doing a clear out when i came across this- me on the tele with Gabby Roslin on The Big Breakfast (Chris Evans had just left the show) talking about what women want.Gabby reduced it all to one word – sex. My attempts to suggest otherwise were fruitlessContinue reading “What women really want”