We are fundamentally ignorant about most of the facts of our society

This slide from a quantitive survey by Ipsos Mori came via slideshare

The full presentation is worth a read – it’s an easy read
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This is a worry – as most politicians will seek to trade on these perceptions rather that take a stand for the truth. They have learnt to go with the grain of beliefs rather than fight them, like the good brand marketers they have all become.

Interesting fact is that the one question we do get about right (across the world) is the one about our life expectancy, which might tell us something about narcissism and/or our eternal pre-occupation with our own mortality.

Other interesting fact is that Italy comes out first as the most ignorant nation and we don’t too badly-just ignorant.

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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