Book review of The Metaverse, Matthew Ball’s excellent new book
Category Archives: The Media
The Serfs of The Internet take power
My take on MAD//fest- just published in aurora
Book Review: The System.
At a recent workshop, I asked students to explain how online ads were planned and sold. Puzzled faces stared back at me. The word ‘programmatic’ was mentioned. “Okay, how does that work?” I asked. One student said that advertisers send a profile of the kinds of people they want to reach to a Demand SideContinue reading “Book Review: The System.”
Harry and Meghan – why and what next?
I was asked by Aurora- Pakistan’s leading journal about marketing, brands and advertising for a view on what Harry and Meghan should do. Here it is
Power is increasingly hidden (and way out of control)
That’s the bad news. The worse news is that we can’t do much about it as that would require international cooperation. Good luck with that one. The slightly better news is that excellent books have been written by academics/journalists to expose it. Three “must reads” have recently been published on different aspects of hidden powerContinue reading “Power is increasingly hidden (and way out of control)”
Content marketing – is it right for your brand?
Sir Martin Sorrell has made his first investment at his new company in a shop called Media Monks- which “is a creator of agile and dynamic digital content” What Sir Martin does, the industry talks about. So, let’s not break the habit of a lifetime Is this a hot investment ? Why is Content anContinue reading “Content marketing – is it right for your brand?”
Techlash: mood music for 2018
The idea that Big Tech has really evolved into over-powerful “Tech behemoths” has been gathering strength in 2017 – and not just in the protectionist minds of the EU The seminar book – that makes the case for break up- is Move Fast and Break Things by Jonathan Taplin and is my business book ofContinue reading “Techlash: mood music for 2018”
How China is changing the internet
This film is worth a watch to show how WeChat-which started as a messaging app- is evolving into a one stop killer app for search,social and shopping. (And you thought Google and Facebook were too powerful.). It’s success is due not to Chinese govt support but innovation to make the user experience a) very easyContinue reading “How China is changing the internet”
Throwing Stones at the Google Bus- Douglas Rushkoff
This is a (slightly extended version)of a book review I have just published in Market Leader (the Marketing Society’s quarterly journal : It all started with such high ideals. The web was created as a kind of commons with the promise of a radical democratisation of power. As Rushkoff puts it – The distributed natureContinue reading “Throwing Stones at the Google Bus- Douglas Rushkoff”
How Getty could have predicted Trump and Sanders
Getty sell their images to agencies who are designing campaigns and so what buyers search for reveals something of the zeitgeist.Agency creative teams have well developed instincts for what is fresh and current. Forget the focus groups, analyse Getty search tends. “Stand out from the crowd”,”rebellious” and “bold choices” have spiked in search on theirContinue reading “How Getty could have predicted Trump and Sanders”