Power is increasingly hidden (and way out of control)

That’s the bad news. The worse news is that we can’t do much about it as that would require international cooperation. Good luck with that one. The slightly better news is that excellent books have been written by academics/journalists to expose it. Three “must reads” have recently been published on different aspects of hidden powerContinue reading “Power is increasingly hidden (and way out of control)”

Content marketing – is it right for your brand?

Sir Martin Sorrell has made his first investment at his new company in a shop called Media Monks- which “is a creator of agile and dynamic digital content” What Sir Martin does, the industry talks about. So, let’s not break the habit of a lifetime Is this a hot investment ? Why is Content anContinue reading “Content marketing – is it right for your brand?”

Techlash: mood music for 2018

The idea that Big Tech has really evolved into over-powerful “Tech behemoths” has been gathering strength in 2017 – and not just in the protectionist minds of the EU The seminar book – that makes the case for break up- is Move Fast and Break Things  by Jonathan Taplin and is my business book ofContinue reading “Techlash: mood music for 2018”

How China is changing the internet

This film is worth a watch to show how WeChat-which started as a messaging app- is evolving into a one stop killer app for search,social and shopping. (And you thought Google and Facebook were too powerful.). It’s success is due not to Chinese govt support but innovation to make the user experience a) very easyContinue reading “How China is changing the internet”

Throwing Stones at the Google Bus- Douglas Rushkoff

This is a (slightly extended version)of a book review I have just published in Market Leader (the Marketing Society’s quarterly journal : It all started with such high ideals. The web was created as a kind of commons with the promise of a radical democratisation of power. As Rushkoff puts it – The distributed natureContinue reading “Throwing Stones at the Google Bus- Douglas Rushkoff”

How Getty could have predicted Trump and Sanders

Getty sell their images to agencies who are designing campaigns and so what buyers search for reveals something of the zeitgeist.Agency creative teams have well developed instincts for what is fresh and current. Forget the focus groups, analyse Getty search tends. “Stand out from the crowd”,”rebellious” and “bold choices” have spiked in search on theirContinue reading “How Getty could have predicted Trump and Sanders”

Should brands become creators on YouTube?

I spent a happy two years at Google thinking about and advising brand owners about this question. Here is my advice, just published in the spring issue of Market Leader ( which is the UK Marketing Society’s quarterly journal) PDF attached Julian Saunders

The fight for your eyeballs

is the business model of media owners down the years- and that battle has now moved to your smartphone. Winning apps find ways to “scratch your itches”many times a day. Facebook  is the most energetic in enticing you back to their platform with a continuous flow of digital addiction-it started with “poking” for me andContinue reading “The fight for your eyeballs”

Nine predictions:what the digital revolution will bring

Pundits say that anyone who claims to know what the digital revolution will bring is engaged in a confidence trick. My experience of publishing books and articles about digital futures suggests four things -We can’t predict a decade ahead with any confidence -A technology trend that is against the grain of human nature will most likelyContinue reading “Nine predictions:what the digital revolution will bring”