Spotted at DA&D judging week


I was wandering around looking at the work at D&AD judging week when this one caught my eye. Even Stella Artois – known in certain circles as “wife beater” for bringing “rocket fuel” lager to the general public in the 90s- is getting in on public good branding.

 

 

IMG_4496

At first sight you think that the brand is getting in touch with its old-fashioned self with the line “Buy a Lady a drink”- Port and Lemon perhaps? Half of bitter Shandy ? A Babysham? But no in fact the brand is supporting clean drinking water in emerging economies…who would have thought it.IMG_4494

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s