Brave

was the big idea of this year’s Marketing Society conference. It proved an inspirational platform. A great conference theme- credit must go to new CEO Gemma Greaves and her team. This being an individualistic culture (and age) stories were often told as personal triumphs over fear, especially in extreme sports (a big theme of theContinue reading “Brave”

Bad leaders and their impact

Was the theme exposed and discussed in a new style seminar (called Bad leader) that has been launched by the Marketing Society’ new CEO, Gemma Greaves. 50 or so society members sat in the round in a session moderated by leadership expert and coach Steve Radcliffe. Two people shared stories of being on the receivingContinue reading “Bad leaders and their impact”

Predictions you can make with confidence (1st of a series)

  We will be eating a lot of fruit and veg in the next 10 years  The forces that will make even more of us “demi-veg” (or even vegetarian) are a powerful combination of the personal, environmental and economic. Plus, anything that Jamie Oliver champions is likely to go mainstream. “I’m going vegetarian 3 timesContinue reading “Predictions you can make with confidence (1st of a series)”

My favourite Christmas campaign is not John Lewis

The Columbian govt used Christmas trees to persuade FARC guerrillas to give up the fight.Nine 75-foot trees along paths the insurgents used were decorated them with Christmas lights and a message encouraging them to come home. The operation was deemed a success; 331 guerrillas demobilized while the campaign was active, a 30% increase from theContinue reading “My favourite Christmas campaign is not John Lewis”

Spotted at DA&D judging week

I was wandering around looking at the work at D&AD judging week when this one caught my eye. Even Stella Artois – known in certain circles as “wife beater” for bringing “rocket fuel” lager to the general public in the 90s- is getting in on public good branding.     At first sight you thinkContinue reading “Spotted at DA&D judging week”

Please, please, please can we ban the C word?

Words get stripped of their meaning if used too often. There is a phrase for this- semantic satiation: a word progressively loses its potency through over repetition. The marketing business positively over flows with such words and phases as Brand, Engagement, Target Audience, Core Values and, my particular bug bear, Content. The C word isContinue reading “Please, please, please can we ban the C word?”

My favourite online resources

I was asked what they were by Aurora magazine – a Karachi based media and marketing magazine so here there are Slideshare.net A treasure trove of PowerPoint presentations on all sorts of topics If you can’t get to the ultra hip SXSW tech conference in Austin Texas with all the other cutting edge digerati, well,Continue reading “My favourite online resources”

Brands get public spirited big time

There are emerging trends and then there are fully emerged trends If you take the  Cannes 2013 awards as a guide  then the idea that brands should take on public spirited causes is now a fully emerged trend I mean by this not just a commitment to being responsible  in the way they do business.Continue reading “Brands get public spirited big time”

The sad decline of iTunes

Here is something i have just noticed- I haven’t bought any music from Itunes for over two months and i used to be hooked And i have a new obsession. airbnb– the website marketplace where you can book accommodation in other people properties. I am currently using it to find a place in NYC. IContinue reading “The sad decline of iTunes”

Starting a movement

To the RSA for an excellent talk by Jeremy Heimans of Purpose  He is one of a new breed of “Movement Entrepreneurs” – who brings practical knowledge and insight about how the radical democratisation of the web is changing politics and campaigning. Now more than ever you can start a popular movement – not justContinue reading “Starting a movement”