Everybody Lies

Book review just published in the latest issue of Market Leader – reproduced courtesy of WARC.com.

“Everybody Lies” really is a very entertaining and insightful book about what is revealed by Data – with a focus on Google. Weakness is that the examples are mainly from USA

Here is the longer review in The Guardian 

Scan 2

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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