data

At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no  data source is better that search. So..

Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people now expect of organisations

A few of stats that struck me (below) : people want to find out stuff right here, right now and on their mobiles. Researchers often say this is because consumers are becoming more “demanding”- but I don’t think that is our self – perception. This is just the new normal. Basically what its says is that your company or organisation has to have got its act together on

a) Being easy to find on a smartphone

b) Offering up relevant and useful information (that is easy to find) on a smartphone

c) Being easy to buy from on a smartphone

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Book review just published in the latest issue of Market Leader – reproduced courtesy of WARC.com.

“Everybody Lies” really is a very entertaining and insightful book about what is revealed by Data – with a focus on Google. Weakness is that the examples are mainly from USA

Here is the longer review in The Guardian 

Scan 2

Aurora magazine recently asked me where and how i look for insights online, so i thought i would share. Here are five I find really useful (heavily influenced i guess from working at Google )

ThinkwithGoogle (www.thinkwithgoogle.com) a treasure trove of think pieces and case histories about good digital marketing .

 Google trends www.google.com/trends: what is trending in search right now? What are people searching for in your market right now? What does that tell you about how culture is changing or how your market is changing? You should check it every day. It might change what you think is really relevant to your brands customers.

 Slideshare www.slideshare.net. Presentations shared on more topics than you can imagine. Want to know more about Behavioural Economics and its practical applications? You will fine several presentations about it here.

 Twitter www.twitter.com If you search Twitter you can find high quality articles. But you need to narrow down it down a bit to get the right stuff. “Milllenials” as a search might be too broad “Millenial employees” or Millennial insights “ or “Millennials brands” gets you a more relevant result (assuming that is what you are looking for)

 YouTube Re:View www.getsubsciptions.withgoogle.com A selection of the best of YouTube every week.. An insight what’s hot in American culture. Sit back and soak it up