How consumer culture is changing

At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no  data source is better that search. So.. Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people nowContinue reading “How consumer culture is changing”

Smart googling

Aurora magazine recently asked me where and how i look for insights online, so i thought i would share. Here are five I find really useful (heavily influenced i guess from working at Google ) ThinkwithGoogle (www.thinkwithgoogle.com) a treasure trove of think pieces and case histories about good digital marketing .  Google trends http://www.google.com/trends: whatContinue reading “Smart googling”