At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no data source is better that search. So.. Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people nowContinue reading “How consumer culture is changing”
Tag Archives: data
Everybody Lies
Book review just published in the latest issue of Market Leader – reproduced courtesy of WARC.com. “Everybody Lies” really is a very entertaining and insightful book about what is revealed by Data – with a focus on Google. Weakness is that the examples are mainly from USA Here is the longer review in The Guardian
Smart googling
Aurora magazine recently asked me where and how i look for insights online, so i thought i would share. Here are five I find really useful (heavily influenced i guess from working at Google ) ThinkwithGoogle (www.thinkwithgoogle.com) a treasure trove of think pieces and case histories about good digital marketing . Google trends http://www.google.com/trends: whatContinue reading “Smart googling”