At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no data source is better that search. So.. Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people nowContinue reading “How consumer culture is changing”
Tag Archives: google
Everybody Lies
Book review just published in the latest issue of Market Leader – reproduced courtesy of WARC.com. “Everybody Lies” really is a very entertaining and insightful book about what is revealed by Data – with a focus on Google. Weakness is that the examples are mainly from USA Here is the longer review in The Guardian
How China is changing the internet
This film is worth a watch to show how WeChat-which started as a messaging app- is evolving into a one stop killer app for search,social and shopping. (And you thought Google and Facebook were too powerful.). It’s success is due not to Chinese govt support but innovation to make the user experience a) very easyContinue reading “How China is changing the internet”
Throwing Stones at the Google Bus- Douglas Rushkoff
This is a (slightly extended version)of a book review I have just published in Market Leader (the Marketing Society’s quarterly journal : It all started with such high ideals. The web was created as a kind of commons with the promise of a radical democratisation of power. As Rushkoff puts it – The distributed natureContinue reading “Throwing Stones at the Google Bus- Douglas Rushkoff”
Should brands become creators on YouTube?
I spent a happy two years at Google thinking about and advising brand owners about this question. Here is my advice, just published in the spring issue of Market Leader ( which is the UK Marketing Society’s quarterly journal) PDF attached Julian Saunders
Smart googling
Aurora magazine recently asked me where and how i look for insights online, so i thought i would share. Here are five I find really useful (heavily influenced i guess from working at Google ) ThinkwithGoogle (www.thinkwithgoogle.com) a treasure trove of think pieces and case histories about good digital marketing . Google trends http://www.google.com/trends: whatContinue reading “Smart googling”
Why brands decided to save the world
Last year The Cannes Awards saw many examples of brands trying to “do good business by doing good”. I expect this year there will again be many awards entries that aim to engender brand loyalty by being good corporate citizens. Aurora commissioned me to write a piece about this undoubtedly big trend. I have takenContinue reading “Why brands decided to save the world”