behavioural economics – joinedupthink

Behaviour Science: why governments loved it and why it has been slower to take off in the commercial world

Reflections of 12 years of involvement with Behaviour Science – a conversation with Kimberley Ferguson of BHF

The uses of behavioural economics- a primer for those new to it

I have spent about a decade working on the application of BE to behaviour change/running courses on it ( since doing work for UK govt via the late lamented COI). This piece (published first in Aurora) offers a basic briefing on its application to communications. Key thought in a 100 words or less: we deludeContinue reading “The uses of behavioural economics- a primer for those new to it”