New Indian cafe in soho cafe founded on late night poker sessions

Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extra meaning.It is a case of- Like the people, intrigued by their story, feel affinity with the brand. Moolis was founded we learn on late night poker sessions and clas ohlson is proudly swedish

Published by joinedupthink

Strategist, writer and teacher. Ex Ogilvy and ex Google. I am currently working on a start up called Chimnie, which will revolutionise the property market

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