Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extra meaning.It is a case of- Like the people, intrigued by their story, feel affinity with the brand. Moolis was founded we learn on late night poker sessions and clas ohlson is proudly swedish
