Smart Googling: how to get important knowledge painlessly

So many useful business books and so little time – was the thought that occurred to me as I was teaching this week. Here are my top tips for students in extracting the useful knowledge in these books with minimum cost and maximum ease. (Publishers should avert their eyes at this point) Google- “title ofContinue reading “Smart Googling: how to get important knowledge painlessly”

Sir Martin Sorrell: adman to his fingertips

Simon Jacks, BBC business correspondent, said, on the 10 O’Clock news, that Sir Martin was thought off more as “a money man than an adman”, thus repeating some of the snooty and hoary old remarks that were said against him by the likes of David Ogilvy years back . Jacks seems to me to haveContinue reading “Sir Martin Sorrell: adman to his fingertips”

How Getty could have predicted Trump and Sanders

Getty sell their images to agencies who are designing campaigns and so what buyers search for reveals something of the zeitgeist.Agency creative teams have well developed instincts for what is fresh and current. Forget the focus groups, analyse Getty search tends. “Stand out from the crowd”,”rebellious” and “bold choices” have spiked in search on theirContinue reading “How Getty could have predicted Trump and Sanders”

Why brands decided to save the world

Last year The Cannes Awards saw many examples of brands trying to “do good business by doing good”. I expect this year there will again be many awards entries that aim to engender brand loyalty by being good corporate citizens. Aurora commissioned me to write a piece about this undoubtedly  big trend. I have takenContinue reading “Why brands decided to save the world”

Austerity Branding comes of age

For most of my career people have aspired to buy premium brands and just wanted an affordable way to buy into them – think of the Mercedes A class, Waitrose essentials or a tie from Armani. Premium brands used to “reach down” But something has shifted in the culture – Value brands have captured theContinue reading “Austerity Branding comes of age”

Bad language

I have just had an out burst in this quarter’s Market Leader (quarterly journal of the Marketing Society-subscribe here) about the use of jargon in marketing – which my daughter read and described as pompous. Perhaps I have reached a pompous age – must do something as an antidote See Cword It was inspired by Orwell’sContinue reading “Bad language”

Brands get public spirited big time

There are emerging trends and then there are fully emerged trends If you take the  Cannes 2013 awards as a guide  then the idea that brands should take on public spirited causes is now a fully emerged trend I mean by this not just a commitment to being responsible  in the way they do business.Continue reading “Brands get public spirited big time”

Cameron needs to bring back the adpeople

The big thing that the advertising people understand (that the PR’s don’t often) is that success comes from the long view. Tactics will not be enough to win- you need long term strategy too. The branding game is all about trying to occupy a position for a brand in the mind of consumers (or citizens) andContinue reading “Cameron needs to bring back the adpeople”