The idea that Big Tech has really evolved into over-powerful “Tech behemoths” has been gathering strength in 2017 – and not just in the protectionist minds of the EU The seminar book – that makes the case for break up- is Move Fast and Break Things by Jonathan Taplin and is my business book ofContinue reading “Techlash: mood music for 2018”
Category Archives: Shops
See smoke pouring out of my eyes
and other fascinating creations at the Digital Revolution show at the Barbican. Anyone in retail (or experiential marketing) will enjoy it. Why? With the growth of e-commerce the shop is changing-it has to evolve or die- and is becoming a form of entertainment in its own right The digital instillations at the show areContinue reading “See smoke pouring out of my eyes”
Austerity Branding comes of age
For most of my career people have aspired to buy premium brands and just wanted an affordable way to buy into them – think of the Mercedes A class, Waitrose essentials or a tie from Armani. Premium brands used to “reach down” But something has shifted in the culture – Value brands have captured theContinue reading “Austerity Branding comes of age”
what are 5 important themes for brands in 2012
I was asked this question by Aurora magazine ( which is a cross between Marketing Week and Campaign in Pakistan- edited by the excellent Mary-Lou Andrew). It set me thinking. If you ask this question now you are no longer just asking about the narrow question of winning and retaining customers – you are inContinue reading “what are 5 important themes for brands in 2012”
New Indian cafe in soho cafe founded on late night poker sessions
Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extraContinue reading “New Indian cafe in soho cafe founded on late night poker sessions”
After facebook overtakes Google the next big thing is…..
“location based” social networking or as Foursquare puts it “See where your friends are, learn about where they frequent and unlock rewards as you travel about the city“. That last bit (my italics) gives away the revenue model- i can’t think of another social media brand that is so nakedly commercial in its mission. “RightContinue reading “After facebook overtakes Google the next big thing is…..”
Great shop facias of our time
BIPA have several shops in Vienna-all have the same aesthetic if not the exactly the same design. The identity fills the front of the store resulting in the most distinctive shop front in the parade. A good example of challenger thinking. Take the conventions of facia design and bust out of them. But not inContinue reading “Great shop facias of our time”
Fantasy Austrian Clothing in Kitzbuhel
The window display of Der Nacht Der Tracht. A destination shop if ever there was one with a style of clothing that you will not find elsewhere. It is as if Austrians had decided to dress up as milkmaids and farmers in a Hansel and Gretel story. If you remake The Sound of Music asContinue reading “Fantasy Austrian Clothing in Kitzbuhel”