The Age of Surveillance Capitalism

(Quick review of this must read new book by By Professor Shoshana Zuboff) You are living through a new type of capitalism – Surveillance Capitalism- that changes the rules of the game, needs to be understood in its own terms and controlled before it controls us. Our “Data signals” (from services we choose to use likeContinue reading “The Age of Surveillance Capitalism”

Calling all brand owners, take back control!

Programatic trading of media is clever automated technology that is spawning (AI enabled) services which will automate the creation of ad messages as well – more efficiency and cost reduction then. (This does not matter a lot as most ads- online- are fairly formulaic response/offer type stuff already) But Programatic also attacks one of ourContinue reading “Calling all brand owners, take back control!”

The post truth business

My review of Sean Pillot de Chenecey’s new book on the marketing society website – a book to dip into but don’t attempt to read it. Here is my text:- The author attacks his topic on page 1: – “A weakening of the vital trust connection between brands and consumers is causing enormous problems for businessesContinue reading “The post truth business”

Content marketing – is it right for your brand?

Sir Martin Sorrell has made his first investment at his new company in a shop called Media Monks- which “is a creator of agile and dynamic digital content” What Sir Martin does, the industry talks about. So, let’s not break the habit of a lifetime Is this a hot investment ? Why is Content anContinue reading “Content marketing – is it right for your brand?”

THE BIG TENSION- the insight behind successful brands today

(This article was first published in Directory – and is reproduced with their kind permission) Son (25) and daughter (23) have returned home after university: the perfect opportunity for this planner for some close-up observation of two millennials with their always- to-hand smartphones and dirty, untidied bedrooms. I pause at this point to give someContinue reading “THE BIG TENSION- the insight behind successful brands today”

How consumer culture is changing

At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no  data source is better that search. So.. Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people nowContinue reading “How consumer culture is changing”

Brave

was the big idea of this year’s Marketing Society conference. It proved an inspirational platform. A great conference theme- credit must go to new CEO Gemma Greaves and her team. This being an individualistic culture (and age) stories were often told as personal triumphs over fear, especially in extreme sports (a big theme of theContinue reading “Brave”

What’s not going to change

Here is my counter-blast against the (much promoted) idea that everything in marketing is changing. It is just published in the new issue of Market Leader – the strategic marketing journal for business leader. It is reproduced with their permission. Subscribe at http://www.warc.com/bookstore Saunders final  

Predictions you can make with confidence (1st of a series)

  We will be eating a lot of fruit and veg in the next 10 years  The forces that will make even more of us “demi-veg” (or even vegetarian) are a powerful combination of the personal, environmental and economic. Plus, anything that Jamie Oliver champions is likely to go mainstream. “I’m going vegetarian 3 timesContinue reading “Predictions you can make with confidence (1st of a series)”