Humanity,charm and storytelling still win the day in digital media

VW’s new ad for the Passat is also a much shared viral.

It is the story of a boy who thinks he is Darth Vader and tries unsuccessfully to use his special powers until, that is. till his dad comes home in the Passat and sudden his powers seem to work…..

A simple human story about how boys play told with wit and charm..

Perhaps some of the most old-fashioned ways of marketing are still the best

Storytelling is how all the worlds major religions were spread..



Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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