VW’s new ad for the Passat is also a much shared viral.
It is the story of a boy who thinks he is Darth Vader and tries unsuccessfully to use his special powers until, that is. till his dad comes home in the Passat and sudden his powers seem to work…..
A simple human story about how boys play told with wit and charm..
Perhaps some of the most old-fashioned ways of marketing are still the best
Storytelling is how all the worlds major religions were spread..