Humanity,charm and storytelling still win the day in digital media

VW’s new ad for the Passat is also a much shared viral.

It is the story of a boy who thinks he is Darth Vader and tries unsuccessfully to use his special powers until, that is. till his dad comes home in the Passat and sudden his powers seem to work…..

A simple human story about how boys play told with wit and charm..

Perhaps some of the most old-fashioned ways of marketing are still the best

Storytelling is how all the worlds major religions were spread..



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s