Bad language

I have just had an out burst in this quarter’s Market Leader (quarterly journal of the Marketing Society-subscribe here) about the use of jargon in marketing – which my daughter read and described as pompous.

Perhaps I have reached a pompous age – must do something as an antidote

See Cword

It was inspired by Orwell’s essay Politics and the English Language – in which he wrote

“the slovenliness of our language makes it easier to have foolish thoughts”

and

“If thought corrupts language ( think of the dead language of the communists) language can also corrupt thought”

Published by joinedupthink

Strategist, writer and teacher. Ex Ogilvy and ex Google. I am currently working on a start up called Chimnie, which will revolutionise the property market

Leave a Reply

%d bloggers like this: