Bad language

I have just had an out burst in this quarter’s Market Leader (quarterly journal of the Marketing Society-subscribe here) about the use of jargon in marketing – which my daughter read and described as pompous.

Perhaps I have reached a pompous age – must do something as an antidote

See Cword

It was inspired by Orwell’s essay Politics and the English Language – in which he wrote

“the slovenliness of our language makes it easier to have foolish thoughts”

and

“If thought corrupts language ( think of the dead language of the communists) language can also corrupt thought”

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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