Why agencies must invest more in training

My  case for investment is just published in Aurora ( Pakistan’s leading marketing and advertising periodical) and is reproduced with their kind permission.

I think that the argument applies to all markets.

Agencies, most of which are under competitive pressure and enduring tighter margins, need to invest if they are to be credible business partners for clients – and not just suppliers of communication. How smart is your agency - Julian Saunders

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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