My case for investment is just published in Aurora ( Pakistan’s leading marketing and advertising periodical) and is reproduced with their kind permission. I think that the argument applies to all markets. Agencies, most of which are under competitive pressure and enduring tighter margins, need to invest if they are to be credible business partnersContinue reading “Why agencies must invest more in training”
Category Archives: Pakistan
A tale of pickles, puppet shows and Punjabi wrestling
Memories of my recent visit to Karachi and Lahore, at the invitation of Pakistan Advertisers Society, to run my seminar “Brand Building in the digital age” This piece has just been published in the latest issue of Market Leader and is reproduced with their kind permission. Article hereSaunders Plus pics of “The welders”,”The landlord”, andContinue reading “A tale of pickles, puppet shows and Punjabi wrestling”
Why brands decided to save the world
Last year The Cannes Awards saw many examples of brands trying to “do good business by doing good”. I expect this year there will again be many awards entries that aim to engender brand loyalty by being good corporate citizens. Aurora commissioned me to write a piece about this undoubtedly big trend. I have takenContinue reading “Why brands decided to save the world”
What I have learnt from 10 years of running training courses.
It is 10 years since I published The Communications Challenge (APG 2004), which opened the door for me to many opportunities to run training courses – on all continents (except Antarctica) for both agencies and clients. 10 years on – what have I learnt? I hope these notes are useful to anyone commissioning research orContinue reading “What I have learnt from 10 years of running training courses.”
Islam and a sense of belonging
I do feel watching the British media that there is often a failure of empathy in our discourse about Islam. So here us my attempt (inspired by the pleasure i have had from visiting Pakistan and the British Museum’s exhibition about Hajj last year) to explain the appeal of Islam in terms that a westernContinue reading “Islam and a sense of belonging”
what are 5 important themes for brands in 2012
I was asked this question by Aurora magazine ( which is a cross between Marketing Week and Campaign in Pakistan- edited by the excellent Mary-Lou Andrew). It set me thinking. If you ask this question now you are no longer just asking about the narrow question of winning and retaining customers – you are inContinue reading “what are 5 important themes for brands in 2012”
A big company in Pakistan has created a platform for change
Telenor’s bold move that deserves support A striking and different campaign has hit the streets and airwaves of Pakistan from Telecoms giant Telenor. The company is putting a lot of money behind it on TV and in posters (and is one of the highest spending advertisers in the country-they spend more than Unilever and P&GContinue reading “A big company in Pakistan has created a platform for change”