Two new training courses for MAAG

We are all Zoomers now. I have been working with MAAG to design new, shorter courses for ” the new normal” Here they are- Book now at MAAGs website These are short, interactive, with inspiring examples and deliver jargon free planning and idea generation methods. You can use these methods by yourself or with colleaguesContinue reading “Two new training courses for MAAG”

We have all gone Zoomtastic

Back in February, European marketers, creatives and strategists from Amazon joined me in London for a new training course called Insights Inspiration. I had co-designed it with Laura Downey and Alexa Caldecott across several enjoyable and animated meetings in small rooms at Amazon HQ near Liverpool Street. The commissioner of the project was Mark WillockContinue reading “We have all gone Zoomtastic”

The Diploma: top rated learning for youngsters in creative agencies

The MAAG Diploma in integrated marketing is now taking bookings for this years course. Book now to avoid disappointment as it sells out and has a limited number of places. This course is top rated by attendees, has run each year for over 10 years, and is the best all round education you can find forContinue reading “The Diploma: top rated learning for youngsters in creative agencies”

Why agencies must invest more in training

My  case for investment is just published in Aurora ( Pakistan’s leading marketing and advertising periodical) and is reproduced with their kind permission. I think that the argument applies to all markets. Agencies, most of which are under competitive pressure and enduring tighter margins, need to invest if they are to be credible business partnersContinue reading “Why agencies must invest more in training”

What I have learnt from 10 years of running training courses.

It is 10 years since I published The Communications Challenge (APG 2004), which opened the door for me to many opportunities to run training courses – on all continents (except Antarctica) for both agencies and clients. 10 years on – what have I learnt? I hope these notes are useful to anyone commissioning research orContinue reading “What I have learnt from 10 years of running training courses.”