The Diploma: top rated learning for youngsters in creative agencies

The MAAG Diploma in integrated marketing is now taking bookings for this years course. Book now to avoid disappointment as it sells out and has a limited number of places. This course is top rated by attendees, has run each year for over 10 years, and is the best all round education you can find forContinue reading “The Diploma: top rated learning for youngsters in creative agencies”

Why agencies must invest more in training

My  case for investment is just published in Aurora ( Pakistan’s leading marketing and advertising periodical) and is reproduced with their kind permission. I think that the argument applies to all markets. Agencies, most of which are under competitive pressure and enduring tighter margins, need to invest if they are to be credible business partnersContinue reading “Why agencies must invest more in training”

What I have learnt from 10 years of running training courses.

It is 10 years since I published The Communications Challenge (APG 2004), which opened the door for me to many opportunities to run training courses – on all continents (except Antarctica) for both agencies and clients. 10 years on – what have I learnt? I hope these notes are useful to anyone commissioning research orContinue reading “What I have learnt from 10 years of running training courses.”