Innovation in the circular economy

Ever since I identified the circular economy as my trend of the year for 2022 I have noticed more and more innovation. The latest is an idea whose time has surely come – a charity supermarket which will appear as a pop up in Brent Cross .

It hits several sweet spots:- doing good by raising money for charities big and small, saving money ( especially important right now- but always important really) and the environment ( using clothes for longer before they get thrown away)

The huge range means that browsers are likely to find something in their size and to their taste ( whereas with smaller charity shops the odds are longer. More of a lucky dip).

(Incidentally, big range is already a feature of Oxfam bookshops – which receive so many donations they are able to retail a good selection.)

Published by joinedupthink

Strategist, writer and teacher. Ex Ogilvy and ex Google. I am currently working on a start up called Chimnie, which will revolutionise the property market

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