I have just developed two new half-day courses for account handlers as a response to the opportunities and challenges of AI
The opportunity is that people who are good at strategy will be the best users of AI .They have better and more provocative prompts and so they are able to get deeper & clearer quicker. This is the focus of part 1. Book here
The challenge of AI is that average is now free. Distinctiveness will therefore be prized more by clients in their marketplaces and agencies as they compete with each other for business. My second course introduces tools and ways of thinking to increase the distinctiveness of agency proposals. Book here
They are stand-alone but are best booked as a commentary pair
My inspiration was this quote from Sam Altman (pictured above)
AI will do 95% of what marketers use agencies, strategists, and creative professionals for today.” AGI (Artificial General Intelligence) will be a reality in 5 years, give or take, maybe slightly longer.
My view: In truth, clients are still people who will want to trust other people (ie agency folk) for best advice ( many tech bros are psychologically illiterate and don’t grasp this). However, they will want their agencies to use all the benefits of AI in doing so. That’s why these new courses matter now