(Quick review of this must read new book by By Professor Shoshana Zuboff) You are living through a new type of capitalism – Surveillance Capitalism- that changes the rules of the game, needs to be understood in its own terms and controlled before it controls us. Our “Data signals” (from services we choose to use likeContinue reading “The Age of Surveillance Capitalism”
Tag Archives: technology
Calling all brand owners, take back control!
Programatic trading of media is clever automated technology that is spawning (AI enabled) services which will automate the creation of ad messages as well – more efficiency and cost reduction then. (This does not matter a lot as most ads- online- are fairly formulaic response/offer type stuff already) But Programatic also attacks one of ourContinue reading “Calling all brand owners, take back control!”
The post truth business
My review of Sean Pillot de Chenecey’s new book on the marketing society website – a book to dip into but don’t attempt to read it. Here is my text:- The author attacks his topic on page 1: – “A weakening of the vital trust connection between brands and consumers is causing enormous problems for businessesContinue reading “The post truth business”
THE BIG TENSION- the insight behind successful brands today
(This article was first published in Directory – and is reproduced with their kind permission) Son (25) and daughter (23) have returned home after university: the perfect opportunity for this planner for some close-up observation of two millennials with their always- to-hand smartphones and dirty, untidied bedrooms. I pause at this point to give someContinue reading “THE BIG TENSION- the insight behind successful brands today”
Are you about to be thrown out of work by AI ?
Tech evangelists are all wide eyed and excited about it, promoting the idea of super-fast disruptive change just round the corner. I am not so sure – my latest on how fast change really is,just published in Aurora
What’s not going to change
Here is my counter-blast against the (much promoted) idea that everything in marketing is changing. It is just published in the new issue of Market Leader – the strategic marketing journal for business leader. It is reproduced with their permission. Subscribe at http://www.warc.com/bookstore Saunders final
Are things really getting quicker and quicker ?
‘Tis the season to hear the rousing voice of Noddy Holder in a retail environment wishing us a Merry Christmas and for marketers to opine that this year, as in all previous years, change is getting quicker and quicker. If this was true then by now change would be so fast that our eyes wouldContinue reading “Are things really getting quicker and quicker ?”
Experience/Service innovation through tech
Just back from the Marketing Society Annual conference where much of the talk was about how technology +data are leading to innovation. It’s all about brand building through better more personal experiences, services and speed of new products to market ( with advertising getting barely a mention.) What are good examples of this? Here is oneContinue reading “Experience/Service innovation through tech”