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Julian Saunders on communications, culture & tech'

Julian Saunders on communications, culture & tech'

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Category Archives: Sustainabilty

What sustainability means for brand reputation

Most old brands are encumbered by legacies of bad practice – but for a few, newer challenger brands, there is an opportunity to transform those categories with particularly dire track records.

Posted byjoinedupthinkJune 9, 2022Posted inbrands, business for good, Challenger thinking, SustainabiltyTags:brands, SustainabiltyLeave a comment on What sustainability means for brand reputation
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