brands – Page 2 – joinedupthink

Do consumers really have a choice

This kind of concentration of power is not really healthy It is, of course, a response to growing retailer power and the desire to have more buying power Thank heaven for social media which can scrutinise these companies because national governments don’t stand a chance with these global power houses.

is this what the big society might mean ?

A partnership between brands and local government? Brands have money. They want to be seen as trusted and rooted in the lives of their buyers,especially as this is a time when ‘glossy’ doesnt play in the west ( it does in China right now) and people are anxious and hunkering down Local government has veryContinue reading “is this what the big society might mean ?”