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joinedupthink

Julian Saunders: trainer and writer (standing)

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Tag Archives: globalisation

What went wrong at WPP ?

and how to put it right. My diagnosis and a suggestion for future strategy just published in Aurora 

Posted byJulian SaundersJune 14, 2018Posted inbrands, Effectiveness, Uncategorized, what people doTags:globalisation, Sir Martin Sorrell, WPPLeave a comment on What went wrong at WPP ?

Do consumers really have a choice

This kind of concentration of power is not really healthy It is, of course, a response to growing retailer power and the desire to have more buying power Thank heaven for social media which can scrutinise these companies because national governments don’t stand a chance with these global power houses.

Posted byJulian SaundersMay 3, 2012Posted inbrandsTags:brands, globalisation, powerLeave a comment on Do consumers really have a choice
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