My take on MAD//fest- just published in aurora
Tag Archives: Sir Martin Sorrell
Content marketing – is it right for your brand?
Sir Martin Sorrell has made his first investment at his new company in a shop called Media Monks- which “is a creator of agile and dynamic digital content” What Sir Martin does, the industry talks about. So, let’s not break the habit of a lifetime Is this a hot investment ? Why is Content anContinue reading “Content marketing – is it right for your brand?”
What went wrong at WPP ?
and how to put it right. My diagnosis and a suggestion for future strategy just published in Aurora
Sir Martin Sorrell: adman to his fingertips
Simon Jacks, BBC business correspondent, said, on the 10 O’Clock news, that Sir Martin was thought off more as “a money man than an adman”, thus repeating some of the snooty and hoary old remarks that were said against him by the likes of David Ogilvy years back . Jacks seems to me to haveContinue reading “Sir Martin Sorrell: adman to his fingertips”