New: the Betfair model comes to foreign exchange

The Peer to Peer model, made famous by Zopa and Betfair, is coming to the foreign exchange market with a new service called CurrencyFair.

The benefits are , of course, a much keener rate than the banks offer-close to or at interbank- and the ability to post a rate and see if is matched. The service is based on the simple truth that everyone in FX is both a seller and a buyer .The (anonimized) exchange set up by CurrencyFair  matches up buyers and sellers. Could be the start of something big in FX once people have got used to the idea.FX is a dirty little secret of the banks-they gouge the average punter with commission and the spread between what they buy at and sell at. Just check your next currency exchange against CurrencyFair to prove the point

Declaration of interest: CurrencyFair is a Joined Up Company client.We have had fun developing the service- hope you like it Launch team as follows:

CurrencyFair: Jonathan Potter and Chris Porter

The Joined Up Company: Brand Strategy,Website Development and Communications Strategy- Julian Saunders, Janet Grimes and Patrick Collister.

Joff Buels: PR, Press relations and PR launch

London Interaction:Social media research and social media engagement strategy-Sarah Ward and Tomas Gonsorcik

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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