Content marketing – is it right for your brand?

Sir Martin Sorrell has made his first investment at his new company in a shop called Media Monks- which “is a creator of agile and dynamic digital content” What Sir Martin does, the industry talks about. So, let’s not break the habit of a lifetime Is this a hot investment ? Why is Content anContinue reading “Content marketing – is it right for your brand?”

Sir Martin Sorrell: adman to his fingertips

Simon Jacks, BBC business correspondent, said, on the 10 O’Clock news, that Sir Martin was thought off more as “a money man than an adman”, thus repeating some of the snooty and hoary old remarks that were said against him by the likes of David Ogilvy years back . Jacks seems to me to haveContinue reading “Sir Martin Sorrell: adman to his fingertips”

Some things were better in Don Draper’s day

Fans of Madmen may remember an episode when Don makes a client sign a creative brief – the idea being that the brief is a form of contract that a client makes with the agency.It made me nostalgic. This was common practice when i worked for Lintas and Ogilvy in the 80s – but nowContinue reading “Some things were better in Don Draper’s day”

Why brands decided to save the world

Last year The Cannes Awards saw many examples of brands trying to “do good business by doing good”. I expect this year there will again be many awards entries that aim to engender brand loyalty by being good corporate citizens. Aurora commissioned me to write a piece about this undoubtedly  big trend. I have takenContinue reading “Why brands decided to save the world”

Why we need stories

One of the shortest explanations of our profound need for stories comes from EM Forster, with these two lines “The King died , and the queen died” ” The King died , and the queen died of grief” The first line plays to our deepest fears – that life is just a series of randomContinue reading “Why we need stories”

What over 900 case histories tell us about designing effective campaigns

The IPA latest book on effectiveness by Les Binet and Peter field performs a valuable service for hard pressed brand managers and creative directors everywhere . It provides the hard evidence for taking a long term view of brand building. And for creative directors at ad agencies it endorses something that they have known forContinue reading “What over 900 case histories tell us about designing effective campaigns”

Tips on sports promotion from Barry Hearn #under the spotlight

To The Marketing Society for an Under the Spotlight evening to hear Barry Hearn speak about his career as a sports promoter. Great fun and full of insight and useful lessons about life and business His career started by accident – he was FD of a fashion firm-which he had  joined from KPMG (very respectable!)-Continue reading “Tips on sports promotion from Barry Hearn #under the spotlight”

My favourite campaign this year is..

Here is my Favourite campaign of the year Courtesy of a Canadian Beer called James Ready Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer. There is a clear brand positioning and a creative idea that can run and run It seems that local and community based isContinue reading “My favourite campaign this year is..”

Is viral marketing mainly a waste of time? #IWE

Short answer- most of the time yes These thoughts occur to me at the Internet week Europe conference looking for insights…a few nuggets What works in viral video? We learn tt has to be one of three things -Funny -Awesome -Schadenfreude Which seemed like a good checklist. I would add to this that sometimes aContinue reading “Is viral marketing mainly a waste of time? #IWE”