Why big companies don’t know what to do about social media

and what they should about it. In this article, shortly to be published in Directory, Julian Saunders explains that social media radically challenge the way companies are organised around “selling to target audiences” rather than listening and responding.

Published by joinedupthink

Strategist, writer and teacher. Ex Ogilvy and ex Google. I am currently working on a start up called Chimnie, which will revolutionise the property market

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