Why big companies don’t know what to do about social media

and what they should about it. In this article, shortly to be published in Directory, Julian Saunders explains that social media radically challenge the way companies are organised around “selling to target audiences” rather than listening and responding.

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

Leave a Reply

%d bloggers like this: