What women really want

I was just going through old VHSs and doing a clear out when i came across this- me on the tele with Gabby Roslin on The Big Breakfast (Chris Evans had just left the show) talking about what women want.Gabby reduced it all to one word – sex.

My attempts to suggest otherwise were fruitless

How did come about ? Well i was doing a study about advertising and women at Ogilvy with Sarah Newman, Beth Barry and Sarah Palmer (of Big Green Door)- I learnt a lot from them. Beth placed a story about it in The FT and the researchers at The Big Breakfast picked it up. Would Beth go on and talk about it, they asked ? Beth didn’t fancy it nor did Sarah so i was deputised.

I was given just 30 seconds to summerize a big and detailed study…

Happy days-and happy memories of working with some very talented people

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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