This is worth a watch -especially from about half way through (Declaration of interest- Lars leads the team in which i work at Google -known as The Zoo).
Lars explains what the Zoo is,what work it does and (most interestingly) introduces some of the cool stuff that we are going to see in Gaming and Filmmaking making soon. These give a glimpse what’s going to be possible and applied in other ways – such as in retail, services innovation and “brand experiences” in general
(Innovation in gaming tends flow down and out and become more mainstream in marketing communications over time)
I will do a number of posts over the next month of examples of how tech is making live experience better – easier and more pleasurable- right now. It helps explain why brands need to build creative technologists and data analysts into the way they seek to improve ” the service experience”