We have all gone Zoomtastic

Back in February, European marketers, creatives and strategists from Amazon joined me in London for a new training course called Insights Inspiration. I had co-designed it with Laura Downey and Alexa Caldecott across several enjoyable and animated meetings in small rooms at Amazon HQ near Liverpool Street. The commissioner of the project was Mark WillockContinue reading “We have all gone Zoomtastic”

How amazon might revolutionise publishing

On the face of it the world of publishing is about to be blown apart by Kindle and other readers. The reasons are economics and scale. First Economics As my correspondent Prof Glyn Morgan of the Political Science Department in the Maxwell School at Syracuse University reports “Amazon is offering 70 per cent royalties to anyone willingContinue reading “How amazon might revolutionise publishing”