At a recent workshop, I asked students to explain how online ads were planned and sold. Puzzled faces stared back at me. The word ‘programmatic’ was mentioned. “Okay, how does that work?” I asked. One student said that advertisers send a profile of the kinds of people they want to reach to a Demand SideContinue reading “Book Review: The System.”
Tag Archives: Surveillance capitalism
The Age of Surveillance Capitalism
(Quick review of this must read new book by By Professor Shoshana Zuboff) You are living through a new type of capitalism – Surveillance Capitalism- that changes the rules of the game, needs to be understood in its own terms and controlled before it controls us. Our “Data signals” (from services we choose to use likeContinue reading “The Age of Surveillance Capitalism”