My favourite campaign this year is..

Here is my Favourite campaign of the year

Courtesy of a Canadian Beer called James Ready

Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer.

There is a clear brand positioning and a creative idea that can run and run

It seems that local and community based is definitely  a trend- see also the Braddock Campaign for Levi’s workswear-

which I think is linked to “hunkering down” and economic uncertainty

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

Leave a Reply

%d bloggers like this: