My favourite campaign this year is..

Here is my Favourite campaign of the year

Courtesy of a Canadian Beer called James Ready

Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer.

There is a clear brand positioning and a creative idea that can run and run

It seems that local and community based is definitely  a trend- see also the Braddock Campaign for Levi’s workswear-

which I think is linked to “hunkering down” and economic uncertainty

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