My favourite campaign this year is..

Here is my Favourite campaign of the year

Courtesy of a Canadian Beer called James Ready

Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer.

There is a clear brand positioning and a creative idea that can run and run

It seems that local and community based is definitely  a trend- see also the Braddock Campaign for Levi’s workswear-

which I think is linked to “hunkering down” and economic uncertainty

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s