Here is my Favourite campaign of the year
Courtesy of a Canadian Beer called James Ready
Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer.
There is a clear brand positioning and a creative idea that can run and run
It seems that local and community based is definitely a trend- see also the Braddock Campaign for Levi’s workswear-
which I think is linked to “hunkering down” and economic uncertainty