I do feel watching the British media that there is often a failure of empathy in our discourse about Islam.
So here us my attempt (inspired by the pleasure i have had from visiting Pakistan and the British Museum’s exhibition about Hajj last year) to explain the appeal of Islam in terms that a western and secular brand marketer would understand. It has just been published in the most recent issue of Market Leader– so thanks to Judie Lannon,the visionary editor of ML, for entertaining my views. 