Islam – joinedupthink

Islam and a sense of belonging

I do feel watching the British media that there is often a failure of empathy in our discourse about Islam. So here us my attempt (inspired by the pleasure i have had from visiting Pakistan and the British Museum’s exhibition about Hajj last year) to explain the appeal of Islam in terms that a westernContinue reading “Islam and a sense of belonging”

Islam simply has better marketing

When the history of the 21st century comes to be written one big theme will be the rise and rise of Islam. A complex issue of course but to a marketers eyes there is a simpler truth: Islam is based on much better brand marketing principles. By this i means it has much better ideas aboutContinue reading “Islam simply has better marketing”