My favourite online resources

I was asked what they were by Aurora magazine – a Karachi based media and marketing magazine

so here there are

Slideshare.net

A treasure trove of PowerPoint presentations on all sorts of topics

If you can’t get to the ultra hip SXSW tech conference in Austin Texas with all the other cutting edge digerati, well, you will find the presentations here

Trendwatching.com

The name says it all. It spots trends globally and identifies products and services that are manifestations of these trends. Lots of brain food for marketers looking to ride the emerging cultural waves

Mashable.com

Good overview of what is hot and important in all things tech- products, software, services and who is making a mint from the valuation of new digital businesses. I read that hackers claim to have cracked Apple’s new fingerprint security software. It is the kind of stuff that affects and can destroy brand reputation.

Warc.com (subscription)

A huge searchable database of articles and studies about marketing, brands, media and communications covering a range of journals including Admap and Marketer Leader. Also has a good daily highlights email with a global perspective to which you can subscribe for free.

McKinsey

I subscribe to McKinsey Quarterly email alerts, which don’t over load you with articles but highlight key issues, and I have just installed the  new McKinsey Insights app for IPads which is an easy to navigate library of their thought leadership pieces

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