At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no data source is better that search. So..
Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people now expect of organisations
A few of stats that struck me (below) : people want to find out stuff right here, right now and on their mobiles. Researchers often say this is because consumers are becoming more “demanding”- but I don’t think that is our self – perception. This is just the new normal. Basically what its says is that your company or organisation has to have got its act together on
a) Being easy to find on a smartphone
b) Offering up relevant and useful information (that is easy to find) on a smartphone
c) Being easy to buy from on a smartphone
