THE BIG TENSION- the insight behind successful brands today

(This article was first published in Directory – and is reproduced with their kind permission) Son (25) and daughter (23) have returned home after university: the perfect opportunity for this planner for some close-up observation of two millennials with their always- to-hand smartphones and dirty, untidied bedrooms. I pause at this point to give someContinue reading “THE BIG TENSION- the insight behind successful brands today”

How consumer culture is changing

At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no¬† data source is better that search. So.. Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people nowContinue reading “How consumer culture is changing”