As first reported by Richard Thaler in Nudge-an experiment at a Dutch airport toilet showed that if you put a picture of a fly in the urinal there is less spillage- men can’t help aiming at targets apparently, unless that is you are the England football team in which case you are preoccupied with otherContinue reading “V&A toilets go for a Thaler style nudge”
Category Archives: Behaviour change
See Thaler’s speech at COI in full
Video of Richard Thalers speech at The Imperial War Museum on 15/6 is available here. 30 minutes long
Thaler: technology/data offers many nudging and efficiency opportunities
At last nights Big Thinkers event at COI Richard Thaler gave a glimpse of the opportunities to Nudge that will come from mobile/new technology- such pillboxes that mail you when you havent taken your medicine and IPhone apps that can test your blood sugar. Smart phones, which are the devices that support these innovations, areContinue reading “Thaler: technology/data offers many nudging and efficiency opportunities”